Boolean search string for Marketing Manager
Copy-paste strings to source Marketing Manager candidates, plus the title synonyms, skills and exclusions they are built from. Adapt the terms to your market before running them.
LinkedIn search
("marketing manager" OR "demand generation manager" OR "growth marketing manager" OR "digital marketing manager" OR "performance marketing manager" OR "marketing lead" OR "head of marketing") AND "demand generation" AND "marketing automation" AND "content strategy" AND ("email marketing" OR seo OR "paid social" OR "google ads" OR attribution OR positioning OR crm OR hubspot OR "budget management" OR "b2b saas" OR "product marketing" OR "account based marketing" OR "lifecycle marketing" OR ecommerce) NOT (recruiter OR intern OR student OR "network marketing")Paste into the LinkedIn people-search box. LinkedIn supports AND, OR, NOT and quoted phrases.
Google X-ray
site:linkedin.com/in ("marketing manager" OR "demand generation manager" OR "growth marketing manager" OR "digital marketing manager" OR "performance marketing manager" OR "marketing lead" OR "head of marketing") "demand generation" "marketing automation" "content strategy" ("email marketing" OR seo OR "paid social" OR "google ads" OR attribution OR positioning OR crm OR hubspot OR "budget management" OR "b2b saas" OR "product marketing" OR "account based marketing" OR "lifecycle marketing" OR ecommerce) -recruiter -intern -student -"network marketing"Paste into Google. It searches public LinkedIn profiles without LinkedIn Recruiter — add a location in quotes to narrow it.
Terms behind the Marketing Manager string
| Job titles | marketing manager · demand generation manager · growth marketing manager · digital marketing manager · performance marketing manager · marketing lead · head of marketing |
|---|---|
| Core skills | demand generation · marketing automation · content strategy · email marketing · seo · paid social · google ads · attribution · positioning · crm · hubspot · budget management |
| Nice to have | b2b saas · product marketing · account based marketing · lifecycle marketing · ecommerce |
| Excluded | recruiter · intern · student · network marketing |
Sourcing notes
- Start broad, then narrow. If a string returns under ~20 profiles, drop the nice-to-have group before you drop titles.
- Exclusions cut noise but also cut real candidates — check a few excluded profiles before trusting a NOT clause.
- Titles vary by company size: what reads as senior at a startup can be mid-level at an enterprise. Read the profile, not the label.
Build a custom Boolean string → · Interview scorecard for a Marketing Manager →
Frequently asked questions
What should a marketing manager interview scorecard include?
Weighted competencies for channel and budget decisions, positioning, execution, measurement, creative judgment and work with sales. Weight them for the role you are filling: a demand generation hire and a brand hire should not be scored on the same distribution.
How do you tell whether a marketing manager actually drove results?
Ask for a number further down the funnel than clicks — cost per qualified opportunity, or pipeline contribution — and then ask how it was tracked. Candidates who owned the outcome know what their attribution undercounts. Candidates who did not will fall back on impressions and open rates.
What is the best way to compare marketing manager candidates?
Give every interviewer the same competencies and anchors, and have them score independently before the debrief. Marketing candidates often arrive with polished campaign stories, so scoring against fixed anchors with the specific evidence cited keeps the comparison on what each person decided and measured rather than on how well they present.
When the stakes are a real hire, use evidence
These tools are quick heuristics. Verdict reads the CV against your job description and scores six dimensions with verbatim quotes as evidence — a hiring document you can defend.